What's an SEO agency without the right tools?
That may have sounded a bit like a setup for a corny joke, but it's not.
In this day and age, if you're not streamlining and automating, you're probably wasting time and resources that could be better directed.
As an agency, you can't afford to be putting time and money into things that don't undergird your optimization efforts.
So what tools should you be using as an agency?
A lot of it comes down to workflow, what you need to track and measure, the type of work you're doing, an so forth.
If you're looking for a great starting point, you've found it!
Here are 10 SaaS SEO tools you absolutely need to check out.
You can enter any keyword or domain into their tool to figure out what your competition is up to, and make more informed decisions in your link building and marketing efforts.
It should prove quite useful in enhancing the accuracy of the data you gain by using LinkSpy.
In other words, you can cross-reference the reports on both platforms and come away with incredibly actionable insights!
Developing content is an important part of SEO, as you are likely aware.
You can use SEMrush to analyze your competition's keywords and come up with content ideas that will help you boost your position in search.
If you're going to invest a lot of time and effort into content anyway, you might as well have a strategy for how you're going to go about creating content that's going to rank!
SEMrush will help you create that strategy.
If you're looking to find more long tail keywords to rank for, HitTail might be just the tool you need.
It will analyze your website and find keywords that you could be ranking for right away if you just had the right content.
Though one or two content pieces won't necessarily get you loads of traffic, over time, if you keep producing, it has a way of adding up.
You can also use their built-in tool to order 400 word articles based on their content suggestions.
We all know how important outreach is to your link building efforts.
BuzzStream is a platform that helps you find link prospects and conduct targeted campaigns. Even better, you can really streamline the process of analyzing link opportunities and reaching out.
If you need to supplement your existing tools, or if you aren't using any other platform to collect links, you might want to look into BuzzStream, as it's very easy to use.
With BuzzSumo, you can find the content that's getting shared most often across social networks like Facebook, LinkedIn, Twitter, Pinterest, Google+, and so on.
It's a little hard to figure out exactly how social signals factor into search rankings, but it can still be an important measuring tool. After all, you do want to create content that goes viral, right?
You can use BuzzSumo to determine the type of content that gets shared most often (so you can create content like it), or to find potential link opportunities too.
6. SpyFu SEM Tools
Using SpyFu SEM Tools, you can keep an eye on both paid and organic search.
SpyFu lets you figure out what your competitor's most profitable keywords are so that you can attract more targeted traffic that's interested in buying what you have to offer.
An increase in leads and customers is a great way to measure your SEO results, so it's a good idea to have a way of determining what kind of keywords are going to help you be more profitable.
7. Google Webmaster Tools
Google Webmaster Tools lets you look at how your site appears in search, if there have been any crawl errors on your site, search traffic, and more.
This is a great tool for checking up on your site health as well as addressing and mitigating potential errors on your site.
Google Webmaster Tools can also be connected with Google Analytics to provide you with more relevant data.
8. Google Analytics
You are likely familiar with Google Analytics by now, but it is worth touching on briefly, because of how useful and comprehensive it is.
You can analyze your traffic, figure out where it's coming from, figure out what your top pages are, what keywords you're ranking for, and a lot more.
So if you need a one-stop-shop for traffic analysis, or if you'd just like to supplement your existing measuring tools with another one, you might find that Google Analytics helps your efforts to drive more traffic to your site.
Mention can be leveraged as your go-to tool when it comes to managing and overseeing your overall online presence.
You can find what people are saying about your brand, have a conversation with them, collaborate with them, and even find potential link opportunities this way.
Since SEO work can also play into branding, being able to keep an eye on what people are saying about you is very useful.
10. Raven Tools
Reporting can take a lot of time. There are a lot of platforms that provide you with reports (include some already mentioned), but they can be hard to use or difficult to analyze.
Raven Tools can provide you with comprehensive reports on your online marketing efforts that includes conversion rates, social signals, backlinks, and more.
In your efforts to keep your clients happy, proper reporting will definitely come into play, so having some kind of solution to meet the reporting demands of your customers is important.
So there you have it; 10 SaaS SEO tools for your SEO agency.
Again, developing an efficient workflow should be your goal, and finding the right combination of tools can take time, but it's definitely worth the effort, as it will enable you to do right by your clients.
Remember to keep your customers in mind as you go through the process of selecting your tool kit. Think about what they need from you most, and make your decisions based on what you need as well as what they need from you.
Image: India7 Network