10 Steps to Hack Your Content for Better SEO

One of the most powerful SEO tools at your disposal is also one of the simplest: content. Blog posts, web pages, articles and guides can all be used to dominate search engine results – and armed with these 10 steps, you'll be able to hack your content for better SEO!

 

10. Encourage social sharing of your content

Social sharing is a crucial signal as to the quality of your content, with popular posts receiving a boost to their search engine rank. Social sharing also increases the size of your audience, and improves the likelihood of obtaining backlinks to your writing – all factors which will significantly boost your SEO efforts. Make social sharing super-easy, and include a floating social share bar on each page of your blog!

 

9. Don’t obsess over keyword density

The days of fixed keyword density and keyword stuffing are long gone. Instead of obsessing over your keyword inclusion, strive for helpful, focused content, designed to tackle a single topic. Include a handful of keywords and keyword variants whenever you remember – and if you have to aim for a keyword density, stick to a rough 2%.

 

8. Optimize your content for long-tail keywords

Short-tail keywords are super-competitive, and super hard to rank for: so target the long-tail instead. By including lots of keyword variations in your content, coupled with lots of modifiers (like times, locations and adjectives), your content is likely to rank for multiple low-competition long-tail keywords. Whilst these keywords don’t drive much traffic in their own right, ranking for several will generate a significant amount of search engine interest.

 

7. Write long content

There’s a proven correlation between content length and search engine rank. Long content (think 2000 words +) is more likely to hit that elusive number 1 spot than shorter content. After all, long content contains more advice, value and help – and it’s more likely to be shared, linked-to and engaged with.

 

6. Publish more frequently

A similar relationship exists between publication frequency and search engine rank. Websites that blog have, on average, 434% more indexed (that means search engine-friendly) pages than non-blogging businesses. The more pages a website has, the more opportunities it has to rank for dozens of lucrative keywords – so the more you publish, the better your SEO results will be.

 

5. Customize your Meta Description

Whilst Google no longer tracks keywords in your Meta Description, creating a paragraph of interesting, engaging copy will still boost SEO. Custom Meta Descriptions are more engaging than their stock counterparts, and prove the relevance of your article to a particular search term. This leads to more clicks and more engagement, both metrics that Google uses to determine search rank!

 

4. Remember the low-hanging fruit of SEO

There are a few old-fashioned SEO tactics that are still worth pursuing. These quick SEO hacks are super easy to do, and can have a genuine impact on your rank.

  • <ALT> tags

ALT tags are used to provide contextual information about your images. Keywords included here can boost your search engine optimization, so be sure to include at least one keyword-optimized ALT tag in each post.

  • <H> tags

<H> tags are used to denote your page headings, and like ALT tags, they can still benefit from keyword optimization. Keywords included in several <H> tags (<H1>, <H2>, <H3> etc.) remind Google that your page is relevant to a particular search term, and increase your chances of ranking for that keyword.

  • Page titles

Page titles are hugely important to SEO, and you should always include a targeted keyword in each and every blog post title. Seriously – every single blog post needs a keyword included in the title. Thankfully, if you’re writing helpful content around a single topic, this should be really easy to achieve.

 

3. Link to other pages

Both internal and external links are crucial part of your on-page SEO.

  • Internal Links

Wherever possible, link to other blog posts and pages on your website. Internal links pass a small amount of SEO benefit between your pages, but they also improve your visitor’s browsing experience. They’ll become more likely to read other blog posts and articles – increasing their chances of eventually becoming a customer.

  • External Links

Google also looks for external links to third-party pages, operating on the belief that high-quality content is likely to contain links to other high-quality pages. To boost your SEO, always include a link to a piece of relevant third-party content. Linking freely to other websites also encourages reciprocal linking – making it more likely that other websites will be happy to provide you with a backlink.

 

2. Diversify your anchor text

It’s essential to use diversified anchor text throughout your website’s links and across your backlinks. This means no more keyword-stuffed anchors – as Google is on the hunt for a whole range of anchor text, to indicate natural backlinks.

 

1. Promote your content with link intersect analysis

When you’ve written a killer piece of content, what better way to promote it than by sourcing high-quality backlinks from relevant websites? Link intersect analysis allows you to identify the websites that already linking to businesses in your industry. LinksSpy’s intelligent link intersect software allows you to find these websites, and using automated outreach, streamlines the process of sourcing high-quality backlinks. You’ll be able to create lucrative SEO-friendly backlinks to your killer content in a fraction of the time of manual outreach – and your SEO efforts will skyrocket as a result!

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