Looking to boost your business?
There are plenty of ways to get more clients for your SEO agency. The main thing you need to consider is which ones to use.
After all, 90% of users click on the first three results in Google (Intelligent Positioning).
If you know you can get your clients in the top three results, then getting clients is mostly a matter of being true to your brand and targeting the right people.
Here are three ideas you can use to get more clients for your agency.
1. Offer Free SEO Consultations
Maybe even a full-on audit would be good.
It seems like a lot of SEO companies are still relying on automated spam emails to get their brand noticed.
It's time to take a more proactive and personalized approach, because you're definitely going to stand out if you make an effort to provide real value here.
Who doesn't like to be treated like a real person, right?
Show your prospective clients what you can actually do for them.
Give them data that they can act on in your free report. Show them where the holes are in their online presence.
In short, give some value upfront. Isn't all business about an exchange of value?
If you provide a worthwhile service, your clients will definitely want to pay you for you work.
Most businesses don't have time to do everything in-house, so if they like what they see, they will hire you.
Just remember to be tenacious in follow-up and follow-through. You've got to be on top of your communication if you want more clients.
2. Create Lead Magnets
We've already taken a look at the 5 Types of Content CEOs Consume.
You can definitely create more trust with your prospects by developing worthwhile content.
Of course, you have to think about what they're going to be interested in.
What format would they like their content delivered in, and on what topic?
Could you create e-books? Videos? Email newsletters?
Would content on local marketing or online marketing add value to them? Would social media be more interesting?
The overall goal with lead magnets is to be seen as an authority on the subject matter you're discussing.
In short, you can give away everything you know. This will create more credibility.
The other part is that, like we established earlier, a lot of businesses can't add more to their plate.
If they see that you really know what you're talking about, they can hire you to do it.
In a sense, this is a passive way to keep on generating leads, but you should remember to stay up-to-date with your industry, and continue to develop new magnets depending on what your prospect are looking for.
3. Build Relationships
Whether on a personal or business level, you should make friends with people everywhere you go.
Work tends to come from those who know, like and trust you. Likewise, referrals too.
Most of the time, clients don't just come from out of the blue. You can usually trace it back to a reason.
You have the opportunity to make friends with other SEO companies, build connections in the media, or even drop in at local businesses with a gift basket.
You may have to get a little creative, but hopefully you're beginning to see the possibilities.
You can go to conferences, trade shows, networking events, and more. The opportunity to meet people is all around you.
Don't be afraid of being a little entrepreneurial.
From online content to speaking engagements, you can find a lot of ways to get new clients; if you're willing to look for them.
Not everything is going to work for everybody, but if you keep trying, you should be able to settle on some methods that feel right and produce results for you.
Remember to personalize your approach. There are probably thousands of SEO companies out there that are just blanketing the world with spammy cold calls.
Don't let that be you. Stand out. Be different.
Image: Hans-Jörg Aleff