Looking to attract the attention of your target client with your content?
Let's take a look at how you can appeal to CEOs by using your media assets.
Fundamentally, CEOs tend to like content that can be easily and quickly consumed.
So you definitely need to be thinking about how you can make your content digestible.
You should also make your content as informative and relevant as possible.
Keeping these two points in mind, now it's just a matter of what mediums to use.
Let's take a look at five different types of content CEOs consume most, and how you can position your content to be seen by them.
1. Email Newsletters
96% of CEOs say email newsletters are valuable to their work!
So how do you get a CEO to subscribe to your newsletter?
Offer some great information in your blog posts?
Create compelling opt-in offers like reports, whitepapers or content upgrades?
Give away a free sample of an email rich with great tips?
You can try as many things as you want, but the basic answer is "Yes." You should try to do all of those things to entice signups.
Then, you have to make sure that your emails deliver great value, because your subscribers won't stick around for long if you don't.
57% of CEOs say they read text to get the information they're looking for.
A high percentage of those CEOs (70% say they scan for the main points) just skim the content to find what they're looking for.
We've already established that CEOs like their content to be consumable, but these stats definitely reinforce this point.
So what do you do with your blog posts to make them more scannable?
Well, it's pretty simple actually. Use headings, pictures, and bullet points effectively. Break up your paragraphs. Use bold and italics styles to emphasize points.
If you're more advanced, maybe even use nicely designed CSS callouts or quote boxes to spice things up.
In short, make your main points as obvious as possible.
3. Trade Magazines
Like we said earlier, a high percentage of CEOs like to consume text, and in addition to blog posts, trade magazines are also popular.
Trade magazines tend to get to the point, and contain a lot of stats and information relevant to specific industries.
If you have a good idea of who your target market is, it would make sense to build your trade magazine around that topic.
If you don't know who your target audience is, you're going to want to define that, because your trade mag needs to be about something specific.
A regular, quality trade magazine is sure to catch the attention of CEOs.
About 18% of CEOs prefer to consume content in infographic form, and most of them are on the younger side too.
This shouldn't come as a major surprise when you think about information that's easy to digest.
Infographics tend not to contain a lot of extra text, and are loaded with stats, demographical information, and visual elements.
As overhyped as they may be, there's a reason why infographics get shared a lot, right?
Though only 8% of CEOs say they like to consume information in the video format, it is definitely on the rise right now.
70% of CEOs say they now watch more video than they did a year ago!
Videos aren't always as organized and to-the-point as blog posts are. This is one of the challenges with video.
If you can make your points succinctly and concisely, you're on your way to creating a valuable video.
If you want to appeal to CEOs through this medium, be sure to plan out what you're going to say, and stay on-topic throughout.
So, what content types are you going to use to appeal to CEOs?
Take some time to plan out your next course of action.
Your plan doesn't need to be perfect, but you won't take any action without a defined strategy.
Start attracting more customers with your content by using the mediums that work.
Image: Sebastian Wiertz