6 successful SEO professionals share their best marketing asset they use to win clients

Let's face it: Marketing is frickin' time-consuming and hard. It doesn't matter whether you're doing speaking engagements, social media, search engine advertising, SEO or content marketing.

I'm not going to sugar-coat that, but because marketing is already hard and time-consuming you need to use every hack to not sink even more time into it.

Today our friends and experts are sharing their most successful marketing asset. Marketing assets that help you market your SEO services more efficiently.

Steve Counsell

Twitter: @stevecounsell

Of all the marketing assets I have at my disposal I have found that "proof" that my service actually works for my clients, to be the best marketing and sales asset of all. Customer testimonials is one small part of that proof but more important are the traffic and conversion to sales stats from Google analytics and other reports.

Simple offering an SEO service without proof of the potential ROI is like asking your new clients to gamble. Providing visible evidence that your service will get your client more traffic that's relevant to their business is a clear winner in the marketing space.

David Leonhardt

Twitter: @amabaie

Networking, plain and simple. The more people know that I can help them create content, drive social signals and earn those quality links that just can't be bought, stolen or discovered on Mars, the more people hire us to help them. Networking has lead to numerous subcontracting opportunities. Those in turn have lead to repeat business.

A good example is how working as a subcontractor on a government website makeover project, handling the French language portion of the SEO has lead to additional work on French language websites from another of the subcontractors on that project.

Another good example of this is that I have been doing social promotion lately for a few different websites, all clients of someone I had for many years been networking with by promoting each others' content in social media.

Networking, plain and simple. The more people know that I can help them create content, drive social signals and earn those quality links that just can't be bought, stolen or discovered on Mars, the more people hire us to help them. Networking has lead to numerous subcontracting opportunities. Those in turn have lead to repeat business.

Cormac Reynolds

Twitter @brightoncormac

This freelancing site http://www.peopleperhour.com/ – it offers a huge base of people looking for SEOs and other work and I tend to get a lot of work from there. Obviously like any form of marketplace, prices tend to be a bit keener than they would be otherwise, however I find it of use.

As an every day tool, I find SEM Rush to be a brilliant tool too and provides a whole raft of insight into how a site is doing, how my own site is doing and where I can find keyword opportunities. So, I really recommend it as a tool.

Kulwant Nagi

Twitter: @kulwantnagi

For me the best asset is my Facebook page. This is a place where your potential buyer has connected on their own wish. They decided to like your page because they wanted to learn more about that particular niche.

So you can always share your product announcement, your blog posts, book announcement or promote anything when you want. In my case I always post the content on my Facebook page and boost it with little amount like $5 or $10 a day.

After running the campaign for 24 hours I can analyze if this was a winning campaign or not. If this was, I always put more money to boost.

So my page is my biggest weapon as of now.

Gary Dek

Twitter: @startablog123

The most important marketing asset is your blogging relationships. The stronger relationships you have to other high profile bloggers, the more reach you have. When marketing a new SEO product, the best thing that can happen is leveraging the reach and audience of your blogging friends. If you offer authority bloggers a review or trial account and they love your product/service enough to write about it on their blogs and other blogs they contribute to, you can leverage their trust and authority to gain exponential exposure. This kind of reach would be insanely difficult to develop individually, but as a group, it can permeate your entire industry.

Deepanshu Gahlaut

Twitter: @DpanshuGahlaut

If you are doing SEO business, marketing and building credibility is not easy task. For me, I use following three as my marketing assets to market my business-

  1. Email signatures and real business cards, having details of service and contact information to give to friends, existing and potential customers.
  2. Put some useful blogs, advice on SEO and marketing to encourage positive perception of me and my business.
  3. I engage and follow up on social media to help others and to beecome an authority within SEO business, yeah sometimes I have to recommend others as well.
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