Competitive Linkbuilding: How to Steal Your Rival’s Best Links

If you’re being outperformed in the SERPs (Search Engine Results Pages), it’s probably because your competitor’s website has a better backlink profile than your own website. It shouldn’t be a surprise – it’s likely that they have a dedicated team of link outreach specialists, access to expensive software, and enough free time to spend hundreds of hours analyzing spreadsheets. With bigger budgets, more manpower, and an abundance of time and resources, there’s simply no way that your website can compete with the big guys.


…unless you use competitive linkbuilding.


What is Competitive Linkbuilding?

Competitive linkbuilding is a powerful SEO technique that turns your competitor’s own links against them. It’s an efficient and effective way of securing the best backlinks possible – high quality, high PR and high longevity – without hours of mind-numbing data scraping and outreach.

Competitive linkbuilding is the process of exploring your competitor’s backlinks, and acquiring your own links from the same sources. Traditional linkbuilding requires a ton of trial and error, and hundreds of emails sent to websites that might be completely unresponsive to linkbuilding. Competitive linkbuilding has a proven track-record, and by reaching out to websites that have already linked to a site in your industry, you dramatically increase your chances of securing high-quality links.


1. Identify your competitor

Competitive linkbuilding starts with, you’ve guessed it, a competitor. In this instance, the bigger, the better, as your most popular and powerful industry rivals will also have the greatest abundance of high-quality backlinks. If you don’t have a competitor in mind, use the SERPs to find a handful of suitable candidates. Perform an unbiased (i.e. not influenced by your browsing history) Google search for keywords that you’d like to improve your rank for, and note down the websites that outperform you in the search results.

2. Gather backlink data

It’s time to reveal your competitor’s linkbuilding strategy. There are several ways to gather backlink data (which we’ll go into in a couple of paragraphs time), but each method will reveal the same crucial information: the number of backlinks your rival has, and the domain and URL of each link.

3. Identify the best websites to approach

Armed with this information, it’s time to identify the best linkbuilding candidates, and eliminate the worst. There are dozens of factors that influence the quality of backlinks, and securing effective, long-lasting links requires you to identify the very best websites. A website’s Domain Authority, Page Authority, PageRank and relevance to your niche will all affect the efficacy of your linkbuilding. Finding these websites can be an incredibly time consuming process – unless you use Link Intersect Analysis.


How to use Link Intersect Analysis to Explode your Linkbuilding Success

Link intersect analysis is the search for websites that link to several of your competitors – sites where your rival’s backlinks intersect. It’s a fantastic tool for dramatically improving the efficiency and success of your linkbuilding efforts, allowing you to target websites with a track-record of linking to multiple websites within your niche.

The more competitors a website links to, the greater your own chances of securing a backlink. It implies that the linking website is interested in your niche, and full of industry-relevant content– and if all of your rivals are happy to have backlinks from the same source, it suggests that their site is reputable. In other words, link intersect analysis improves the efficiency of your linkbuilding, and the quality of your backlinks.

Sounds great, right? Thankfully, it’s also really easy to get started on our competitive linkbuilding and intersect analysis, with two options to choose from: the manual approach, and the automated approach.


The Manual Approach to Link Intersect Analysis

Online tools, like Ahrefs and Moz’s Open Site Explorer, allow you gather backlink data for your competitors. If you’re a paid user, you can then export that information into an Excel spreadsheet, and get started on your link intersect analysis. Unfortunately, this is a manual process, and you’ll have to scour your spreadsheets to find the websites with common backlinks. If you’re able to identify any promising websites, you can then start a campaign of manual email outreach, and get in touch with site owners and admins one at a time.


  • Tons of backlink data


  • Tons of irrelevant backlink data
  • Complicated and difficult to use effectively
  • Can’t export Excel data without paid subscription
  • Manual link intersect analysis
  • Manual email outreach


The LinkSpy Approach to Link Intersect Analysis

Unlike Ahrefs and co., LinkSpy is designed with link intersect analysis in mind. Instead of unearthing mounds of relatively useless backlink data, it focuses on identifying the best opportunities for linkbuilding. It takes the hard work out of competitive linkbuilding, and analyses the backlink profiles of multiple competitors, immediately revealing the websites with the greatest link intersect. Armed with this information, it’s a simple process to setup automated email outreach – with LinkSpy sending customizable, controllable sequences of email templates to the best linkbuilding websites.


  • Simple and straightforward to use
  • Easy to analyse multiple competitors
  • Designed with link intersect analysis in mind
  • Automated email outreach



  • Less data than Ahrefs and Open Site Explorer’s paid services




Competitive linkbuilding is a powerful tool in any SEOs arsenal, allowing you to outrank websites with bigger budgets and better backlinks. If you’re looking to improve your own linkbuilding efforts, it’s a great idea to try link intersect analysis – and whether you’re happy to take the manual approach, or you’re looking to improve your efficiency with LinkSpy’s dedicated tool, link intersect will dramatically improve the rank of your website.

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