There are lots of ways to build links and interest in your website, but one of my favorites is what I'm going to call The Epic Post Technique.
Here's how The Epic Post Technique works:
- Find a specific topic relevant to your target audience that a lot of people have made so-so content for.
- Write a much better post on that topic.
- Find sites linking to those other posts.
- Reach out to those folks and tell them about your epic post.
The step I always found to be the most time consuming and frustrating, was finding the sites linking to those other posts, but thanks to LinksSpy that step is now a breeze.
I'll show you how I used LinksSpy for The Epic Post Technique for my own post on Naming Your Idea (no hair pulling required).
When I started UsersThink, I really struggled with naming the tool. I hunted down every post I could find on how to name your idea, product, business or startup, and while I found a lot of posts on the subject, I felt there were still huge gaps in the process.
For instance, no one talked about delaying the naming process as long as possible, in the interest of keeping your focus on the quality of the product itself, not on the name.
There were a bunch of other issues in naming that I wasn't seeing covered, and after having to develop my own process for the gaps left by others, I thought writing my own epic post on the subject would be a good idea.
The epicness of the post was proven to me when I showed it to Christoph of LinksSpy, and he added it to his list of startup resources without me having to ask him.
Once your epic post is truly epic, you need to collect the URLs of all the other posts on the same subject.
Gather all the URLs into one spreadsheet, and sort them alphabetically so you can remove any duplicates.
This is where LinksSpy comes in.
I viewed the tool as a way to find websites linking to competitors and not UsersThink, but I thought it could only be used at the root domain level.
I reached out to Christoph and asked him about adding a feature for doing this at a page level, and he responded that LinksSpy already allows you to do that.
To say the least, I was thrilled!
Here's how it works: Instead of targeting a new LinksSpy campaign at the root domain level, target it at the specific pages relevant to your epic post.
So for Your Website URL, enter in the full link of your post, such as http://usersthink.com/startup-names/, and then for Competitor URLs, enter in the big list of other posts you've already collected.
LinksSpy saved me hours, if not days, of work, as well as endless frustration of trying to sort through and organize it all.