How To Spy On Competitors To Find The Best Link Opportunities

How To Spy On Competitors To Find The Best Link Opportunities

Looking for the best link opportunities for your website or business?

If so, you are likely aware of how important backlinks are to your SEO efforts already.

But it isn't just about getting more backlinks to your site, because that may not actually do what you need it to.

If it was just a numbers game, then you would instantly get more traffic, increase your email subscribers, convert more leads to customers, and generally achieve more of your goals simply by getting more backlinks.

We have to face the reality that not all links are going to do that for you! They are not all created equal. In fact, some of them might even be outright harmful.

Your link building efforts may begin with the best of intentions, but the time, the effort the research… it all adds up, and despite that, you still don't get any guarantees.

You could end up building a ton of links that never lead to the kinds of results you're looking for.

If you're going to put that much time and effort into something, what you're hoping to see is ROI.

If you want to fast-track the process of link building, first you must realize that – in many cases – your competition has already done the hard work for you.

They've already had to go through the arduous task researching keywords, finding sites in the same niche, creating a database, and reaching out to site owners to get their links.

If you could figure out what they're doing – or better yet spy on them – you would have a better chance of getting the kinds of links you need to reach your marketing goals.

How do you do that? Read on.

Finding The Best Link Opportunities

So, again, the advantage of finding the best link opportunities should be pretty clear.

If you can build links strategically, you can also work towards your goals and reach them at a faster rate.

Getting the right kinds of links will translate into traffic, subscribers, customers, and so forth.

The question is, how do you find those opportunities? How do you figure out what your competition is doing and what sort of competitive advantage they have?

How do you prioritize your list of links?

That's where LinksSpy comes in.

The platform can be used to streamline the otherwise time-consuming process of reverse engineering and painstakingly researching your competitors.

LinksSpy can provide you with reports on the best websites to contact for links based on an analysis of sites similar to yours.

Since the reports are automated, you don't have to spend hours, days or even weeks building your own, trying to assess where the gold mine lies.

The sheer man hours that would go into compiling a similar report would be considerable to say the least.

Of course, that still leaves outreach up in the air, right? You have to get in touch with the site owners of those link opportunities, or all is for naught.

Fortunately, LinksSpy also makes outreach easy. You can use the built-in template outreach email sequence to get in touch with the people that matter.

Of course, all of your emails can still be customized for best effect.

In other words, LinksSpy is a comprehensive solution to backlink building.

If you don't want to be messing around with a myriad of different tools just to cobble together a report that isn't half as good, then you might want to think about simplifying.

After all, wouldn't you rather focus on the high level tasks instead of using all of your creative energy on building reports and writing emails?

Why Backlinks Matter

If you're keeping tabs on SEO, you already know why backlinks are so important.

You may have noticed that some of the foremost experts in the industry aren't really talking about anything else right now.

Of course, we've been hearing about Google's mobile friendly update as of late, and that may change the SEO landscape.

If your site isn't mobile-ready already, that should definitely go at the top of your priorities, and unfortunately there's no going around that.

But let's face it; chance are the new algorithm is still going to take backlinks into account. It's very likely that they will continue to be an important ranking factor in the next-gen of SEO.

Also remember that backlinks would still be important even if search was to give them less weight.

You need a way to be discovered. You need a way to get traffic. You need a way to attract new customers.

You need a way to make all of that happen.

Visibility in search is just one of many advantages good backlinks can offer. There are a variety of other ways in which they can help.

So, if you're trying to figure out your SEO right now, you need to get this backlinking thing handled.

Despite what Google or other search engines may say, links are crucial to an effective strategy.

Final Thoughts

As an entrepreneur, marketer or business, it's always a good idea to think about where your resources are going.

There could be a considerable amount of waste in your organization that could be mitigated by using the proper tools and systems.

Backlinking just happens to be an area where this applies.

Going back to the basics, a solid online strategy is essentially built on three things: a content strategy, a SEO strategy, and a social media strategy.

It's crazy to look at these as separate entities, because they are really all a part of a connected whole!

SEO informs the type of content you create, which in turn you distribute and share on social media.

So, how is your SEO strategy working? More to the point, how is your link building coming along?

As you are surely beginning to see, link building is absolutely essential to an effective SEO plan.

If you haven't figured out how to build your links, or you don't know how to get them, then it may be time to re-think your approach.

You can't expect to get what you want without putting in the right kind of work.

So let's get building!

Image: Kit

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